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Squish Couture
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03Concept · 2024

Squish Couture

Play-Doh as a luxury fashion house.

Client
Concept — Play-Doh
Year
2024
Services
Concept/Brand World/Product Design
Studio
Mad Good

What if the most nostalgic material on earth ran a couture line? Golden Goose patches, a shape-studded RIMOWA, a canister mini-bag, puffers and hoodies — all rendered in molded clay.

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