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Checkmate
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04Concept · 2024

Checkmate

Chess.com, spun into a streetwear label.

Client
Concept — Chess.com
Year
2024
Services
Concept/Brand World/Apparel
Studio
Mad Good

The green-and-cream board palette stretched across hoodies and joggers, a leather rook bag, a chibi mascot squad, and a faux “World Invasion” web UI. A whole brand world from sixty-four squares.

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