- Client
- Mr & Mrs Bourbon Company
- Year
- 2021—24
- Services
- Brand Identity/Packaging/Art Direction/Photography/Merch
- Studio
- Mad Good
We built the identity, the bottle system, and a deep bench of limited editions — a Death Row Records collab, a racing-edition “A23” label, the Kentucky Derby Museum, Malbon Golf, Art Farm — then carried it through event campaigns, merch, and a full product-and-lifestyle photo shoot.